2025
Athletes & Ambassadors
Welcome to the heart of Devinci's Athlete & Ambassador lineup, where riders come together to form a tight-knit community fueled by a shared passion for cycling. From global icons to local heroes, cycling coaches to content creators, our diverse team embodies Devinci’s brand mission – ‘We Make Riders’. Rooted in authenticity, each member of this roster brings a unique approach, sharing experiences and stories that resonate with people worldwide. Whether tackling epic gravel adventures, tearing up bike park trails, competing in freeride events, or volunteering to maintain local trails, our riders epitomize the essence of a life dedicated to the sport. For them, cycling isn't just a sport; it's a lifestyle. Join us as we ride together, united by our love for cycling and the open road, fulfilling our craving for freedom, one pedal stroke at a time.
Thanks to this amazing group of riders that are forming our athletes and ambassadors program, and who contributes daily to the successes of Devinci.
BRINGING BIKES AND RIDERS TOGETHER, SINCE 1987.
#LONGLIVECHAINSAW
Steve Smith
1989 - 2016
World Cup sensation Steve Smith passed away on May 2016 after suffering a brain injury resulting from an enduro motorcycle accident. Rider’s drive, determination, and love for living will be remembered by all those whose paths he crossed.
AMBASSADOR
YOANN BARELLI
Whistler, British Columbia, Canada
The French saying joie de vivre translates to “the exuberant enjoyment of life.” It would be hard to find better words to describe the spirit of Yoann Barelli. “Madman” or, simply, “crazy” could do the trick too. But, behind the hype and howling laughter, there’s a passionate rider dedicated to sharing his love for the sport.
DOWNHILL
Devinci Devolopement Racing
Canada
Three young guns from BC’s Sea to Sky—Ruby Wells, Owen White, and Jack Johnson. The Devinci Development Racing team is our way of backing the next generation of gravity riders.
Coaching
Charlotte Batty
Uxbridge, Ontario, Canada
Minii Adventures offers mountain bike lessons, clinics, and guided rides for adult riders across Southern Ontario. Their mission is to foster the growth and development of the mountain biking community by providing positive, educational, and inspiring opportunities for mountain bikers of all abilities.
A BIKE IS ONLY HALF THE STORY.
