PASSION. COMMUNITY. IMPACT.
The Movement Returns
Because this program has never been just about riding or racing. It’s about creating real collective impact. About rallying communities, giving back, pushing ideas forward, and driving meaningful change within the cycling world.
Devinci is excited to announce the return of The Movement for the 2026 season. A collective roster assembled with a shared purpose: bringing the riding community closer together. From an Enduro World Champion to a hometown-hero freerider and dedicated local coaches, riders driven by distinct goals and perspectives — united by the same underlying passion for bikes.
Because this program has never been just about riding or racing. It’s about creating real collective impact. About rallying communities, giving back, pushing ideas forward, and driving meaningful change within the cycling world. For 2026, that commitment continues... Evolving, expanding, and strengthening the ties that make The Movement something truly unique in this industry.
Elly Hoskin, Women Elite Enduro World Champ is Onboard.
At just 21, the Squamish resident turned heads all summer during her 2025 campaign. Two Elite victories on the Enduro World Cup circuit. A season that crescendoed in Switzerland, where she took home the rainbow stripes at the World Championships. But even in the blur of a breakthrough year, Elly never lost sight of what matters most. Showing up for your community. That’s where it all begins. In the short span of three seasons, Elly gravitated through the ranks within Devinci’s programs. From grassroots local ambassador to World Champion. A rise that reads like a story written for the big screen.
Joining Elly are three of Canada’s most approachable riders. Georgia Astle, two-time Red Bull Rampage podium finisher. Steve Vanderhoek, Vancouver’s North Shore hometown hero. And French showman Yoann Barelli, a name that speaks for itself.
But it doesn’t stop there. Alongside them stands the full Devinci athlete and ambassador family — local and shop ambassadors, coaches, and builders. Riders who show up not for headlines, but for the people around them. Because The Movement is not reserved for a select few. It is open to everyone. From Dominick Menard, Catherine Begin, and Nathan Compartino to Ruby Wells, Jack Johnston, Owen White, Alex Chapellier, Olivier Croft, Patrick Nolan, Charlotte Batty, and countless other local heroes, each brings something.
THE COMMUNITY IMPACT.
Since 2024, The Movement has been the spark behind countless free local events across Canada. From rejuvenating trails during community dig days and group rides on gravel or trail, to coaching clinics with our pros and more, every moment has been about showing up for the people who ride. Investing time, energy, and passion into the sport, all with the purpose of supporting, giving back, and spreading good times.
BACK AT IT — SUPPORTING COMMUNITIES AND TRAILS
Industry Partners
For 2026, The Movement and its Community Grant Program are backed by incredible partners. Brands that believe in growing riders, strengthening communities, and investing in the foundations of our sport. We are proud to stand alongside Maxxis, Fox, Race Face, Bosch, Abus, SDG Components, Ride Concepts, Maxima Racing Oils, and Racer. Their support makes The Movement possible. Together, we turn vision into action.
