‘The Movement’ is back for its second year.
JOIN THE MOVEMENT
A COMMUNITY FUELED BY PASSION.
Devinci is proud to introduce the 2025 edition of ‘The Movement’ – A collective roster of individuals assembled with the purpose of bringing the riding community together. Riders with different disciplines, goals, implications, and involvements coming together to share the passion and making a difference.
Again for 2025, this program is about more than just riding, it’s about the creation of a collective impact, connecting people, and riders across disciplines, and driving meaningful changes in the biking community.
LINEUP
Georgia Astle, Yoann Barelli, and Steve Vanderhoek are all returning to the program for 2025. Joining the leading quartet is Julien Gagné, a gravel endurance athlete deeply involved in his hometown of Sherbrooke, Québec. Gagné brings incredible momentum from a standout 2024 season in the North American gravel scene. Alongside them are Devinci athletes, ambassadors, and coaches who form the collective, including notable names like Elly Hoskin, Dom Ménard, Alex Chapellier, and other remarkable individuals. From passionate mountain bikers and intrepid bikepackers to seasoned urban commuters, The Movement welcomes everyone to join in and make their own mark.
Pumped to be back with The Movement by Devinci for 2025! This isn’t just about bikes, it’s about making the sport more accessible, bringing more people into the community, and creating opportunities for everyone to push their limits. That’s something that truly connects with my values. Can’t wait to send it and create cool stuff with the crew!
GRAVEL & ENDURANCE
JULIEN GAGNÉ JOINS THE MOVEMENT
« Super excited to join Devinci and The Movement for the 2025 season! I have big goals this year, and having the support of a local brand that shares my values and vision for cycling is just incredible. Can’t wait to see how far we can go on the new Hatchet PRO—heard this thing likes to go fast! » - Julien Gagné
WHAT'S THE MOVEMENT?
A COLLECTIVE IMPACT
This movement is not just about the thrill of the ride; it's about creating a collective impact, connecting riders across disciplines, and making a meaningful difference in the biking community.
THE COMMUNITY GRANT PROGRAM IS BACK
In addition to the relaunch of The Movement, Devinci is excited to confirm the return of its Community Grant Program. This program is a big part of the brand and The Movement’s mission to build riders and their communities. This initiative has been created to support North American cycling clubs, trail associations, and organizations with financial assistance to fund development projects within their communities for the years to come.
INDUSTRY PARTNERS
For 2025, The Movement and its Community Grant Program are backed by key industry brands—companies that share our vision of supporting community development and the grassroots of our sport. We are proud to collaborate with Maxxis, Abus, Fox, Race Face, Guru Organic Energy, SDG Components, Ride Concepts, and Maxima Racing Oils. These partnerships are vital to The Movement, helping us to give back and make a meaningful difference through the Community Grant Program.
