Since 1987
Our story
From university project, to community focused brand
Aluminum was the seed that set a two-wheeled revolution in motion, when Devinci Cycles landed in Chicoutimi, Quebec, 37 years ago. From road to trail, carbon to aluminium, and electric to human powered line-ups, today Devinci stands as a global frame-manufacturing leader, home to cutting-edge R&D facilities and a top engineering squad committed to developing the perfect bike to let your inner rider ride free.
Its story starts in 1987, when Devinci began life as Da Vinci (as in Leonardo), a company envisioned by two local engineering students for their university project. Soon after, road biking entrepreneur, Felix Gauthier, entered the mix. By 1990 he had purchased half the company, swapped vowels, and Devinci proper was born.
From the outset it wasn’t always smooth roads for this fledgling Canadian-born brand. Perfecting the heat-treatment processes was a game of trial and error. Money was tight, distribution channels were slim, and when a costly new oven threatened to break the bank, the Devinci team combined ingenuity and talent to build one themselves. With a growing set of tools and skills in place, Devinci went to work cooking more bikes. By 1993, distribution had expanded, and Devinci moved from its modest 800-square-foot home to one four times the size.
Brainpower was corralled; designers and skilled technicians were sourced; R&D was ratcheted up, reinforcing a commitment to quality and performance giving birth to the brands lifetime warranty promise built from Canadian manufacturing expertise. From Canadian market exclusivity, Devinci has since branched to a global network, expanding its on-road repertoire to include an array of mobility focused electrified hybrids, commuters, and ergonomic cruisers, paired with its ongoing dedication to a diverse electric and human-powered dual-suspension mountain bike lineup —featuring Dave Weagle’s patented Split Pivot technology. Devinci’s manufacturing expertise even made its way into major urban cities, via innovative urban mobility solutions leading to more than 125,000 public bikes in cities such as Montreal and Toronto, but also London, Madrid, Barcelona, Monaco, Dubai, Rio de Janeiro, Honolulu and Aspen.
This detailed ethos equates to value and efficiency, as well as industry-leading quality control and R&D efforts poured into every bike launched at Devinci HQ.
THE FUTURE OF DEVINCI
With over 37 years of Canadian manufacturing under its belt, Devinci has curated and supported world cup champions to free ride legends and now focuses its efforts towards the foundation of the sport building riders and their communities for the years to come.
Today, under the new ownership of Francis Morin, a passionate rider and community member himself, Devinci looks forward with a renewed yet focused purpose - to bring more riders into this world.
At Devinci, we make more than bikes. We make Riders.
The determination that drives our team enables us to manufacture bicycles in the aluminum valley, located in Northern Quebec, and to do so harnessing the planet’s cleanest electricity. We believe in our ingenuity and will to succeed to build an environmentally sustainable legacy for the generations to come. Our commitment to providing high-quality bicycles and working towards the accessibility of sports and its communities remains ingrained in our core values.
